100%
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[AUS 2026]
38.9%
[NZ 2026]
3.9%
[CUS 2026]
6.9%
[USA 2026]
50.3%
8462
companies surveyed worldwide over six years
Discover what top builders are doing differently
Long-term growth isn’t built on guesswork. This report uncovers the hard data behind what’s working (and what’s holding builders back).
How do you compare to the top 10%?
Relying on referrals hurts profit
Builders who move beyond referral dependency achieve a higher markup (26%) than those who rely on word-of-mouth alone (24%).
Handling objections protects profit
Builders with objections manuals had median gross markups of 29.5%, compared to 25% for those without.
Content marketing drives higher margins
Builders who publish 12+ articles per year achieve a higher gross markup (30%) than those who only publish 1-4 (25%), highlighting the power of consistent content.
What’s in the report
[01]
Insights
Proven marketing, advertising, and sales strategies that are helping top builders attract high-value clients and win more profitable projects in today’s competitive market.
[02]
Trends
The latest advancements in technology and training that forward-thinking builders are leveraging to stay ahead and future-proof their businesses.
[03]
Systems
How industry leaders are scaling their businesses with smart systems that streamline operations, boost efficiency, and maximise profitability.
10%
the additional gross markup of remodellers with a documented sales process
SEE How many have a process in place
12%
of builders correctly understand all four critical financial metrics.
DISCOVER What these metrics are
51.4%
of US builders were actually operating unprofitably once accounting accuracy was applied, despite only 17.1% reporting losses.
How does the rest of the world Compare
How does your building company compare?
Benchmark your building company against thousands of builders worldwide. Be among the first to discover the data that drives the industry into the future.
Key industry trends
Exclusive insights
Global market comparisons
Detailed strategic analysis
Over five years of data
The largest report on the residential building industry
Hear from industry leaders with insights covering Sales, Marketing, Advertising, Projects, Financials, Technology and more...
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Get the insights to stay ahead in residential construction
Partnering with industry leaders
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Data collected over 6 years
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