PROFESSIONAL BUILDER SECRETS PODCAST

Episode 223: Selling Without Pressure With Tyson Lawes

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business is just a reflection of you, unless you're growing, the business won't grow

Professional Builders Secrets brings you an exclusive episode with Tyson Lawes, Head of Sales at the Association of Professional Builders. In this episode, Tyson dives deep into the sales mindset challenges builders face and explains why sales is less about scripts and techniques, and more about intent, self-awareness, and becoming a trusted advisor.

Inside episode 223 you will discover

Why sales is a mirror of your mindset and personal growth
The biggest reasons builders resist sales
How to shift from “salesperson” to trusted advisor
Why intent matters more than technique in sales conversations
Why asking better questions builds trust faster than pitching
Practical tools to reset before and after challenging sales calls
And much, much more.

Special mentions:
Sales Blueprint For Builders
Sales Mindset Mastery Action Plan for APB Members

key moments

2:49 Why sales is a mirror of your mindset
6:18 Why most builders resist sales (and how it limits growth)
10:44 How to shift from salesperson to trusted advisor
19:36 Why you accept objections you haven’t overcome yourself
25:24 Practical tools to reset before and after sales calls
27:25 The biggest mindset shift builders need to improve sales conversations

key moments

2:49 Why sales is a mirror of your mindset
6:18 Why most builders resist sales (and how it limits growth)
10:44 How to shift from salesperson to trusted advisor
19:36 Why you accept objections you haven’t overcome yourself
25:24 Practical tools to reset before and after sales calls
27:25 The biggest mindset shift builders need to improve sales conversations

Apparatus Contractor Services

This episode is proudly sponsored by Apparatus Contractor Services

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Tyson Lawes is Head of Sales at the Association of Professional Builders, with over a decade of experience in sales, leadership, and behavioural psychology. Passionate about mindset and performance, Tyson helps builders grow through stronger sales conversations, trusted advisor relationships, and high-impact leadership.

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Tyson

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