Smarter CRM

Reward details

APB Members can receive an 8% reward on their Smarter CRM services costs when they register their interest here first.

How Many Building Contracts Do You “Accidentally” Lose Each Year?

In a high-stakes industry where every lead can represent a substantial contract, losing potential clients due to slow follow-up or poor systems is an avoidable — and costly — problem.

Smarter CRM was built after 15 years of delivering high-performing websites for builders. The team recognised that the next big hurdle for clients was finding the right CRM — one designed specifically for construction businesses. The result is an all-in-one sales and marketing automation platform that helps residential builders capture leads, nurture them, and convert them into clients — faster.

Speed to lead is everything: responding to leads within the first minute increases conversions by 391%, and builders who don’t respond quickly enough lose 30% of leads to competitors. Smarter CRM automates that response process so no lead falls through the cracks.

Key features include:

Unlimited Sales Pipelines — track every lead and where they sit in the sales cycle at all times, across as many pipelines as needed.

Automated Workflows — automate follow-up emails, SMS, calls, voicemails, and Facebook Messenger campaigns so leads are nurtured without manual effort.

Fully Automated Booking — clients book directly into the builder’s calendar, with unlimited calendars for different scenarios.

Funnel Builder — a built-in sales funnel builder with unlimited funnels, removing the need for expensive third-party tools.

Advanced Analytics — track calls, opportunities, conversions, Google Ads, Facebook Ads, and ROI all in one dashboard.

Contact Manager — every lead stored neatly with full contact history from first touch to signed contract.

Register here to activate your reward now.

Special Terms & Eligibility

This reward is only available to new customers of Smarter CRM that are current members of the Association of Professional Builders (APB). Existing Smarter CRM customers are not eligible to receive this reward.