New Zealand
Custom Homes
We’re Ryan and Nathan Strawbridge, the brothers behind Our Projects. Life before APB was tough. Despite working hard and delivering quality homes, we couldn’t figure out why we weren’t making money. “We were just that classic 10% margin on top of everything. This doesn’t work. It’s not stacking up.” Like many builders, we were skilled at construction but had little clarity on the business side. Hidden costs and guesswork in pricing left us constantly on edge, wondering how long we could keep going.
Joining the APB was a turning point. From the outset, APB “was able to succinctly identify the core issues in our business. It’s like they already knew all about our business, From Guesswork to Profitabilityit could see into our souls.” With their coaching and tools, we moved from scribbling notes on timber and scraps of paper to fully digital, tracked systems. APB gave us visibility across the entire operation, connecting marketing with operations and showing us exactly which levers to pull to grow sustainably.
One of the biggest changes has been in how we approach pricing and profitability. As tradesmen, no one ever taught us how to allow for overheads, vehicles, or all the hidden expenses that eat away at margins. With APB, “the way it translates into real life, the knowledge is invaluable.” We now price with confidence, avoid costly mistakes, and run a business that’s systemized rather than reactive.
The results speak for themselves. “We wouldn’t be here if we hadn’t had APB. That’s the ROI if you want to be in business.” For the first time, we feel like true business owners rather than just builders. We have the systems, clarity, and support to ensure Our Projects doesn’t just survive but thrives for years to come.
At the end of the day, our vision is about choice and legacy. “It’s about getting the business to a point where it’s profitable, it’s running well, and one day being able to look back and say, that business is still running.” Thanks to APB, we’re no longer buried in the day-to-day grind, we’re building a future that lasts.
Canada
“Business coaching is where you're gonna get your true accountability. If you're a self-starter, you can only go so far on your own. But having somebody outside of your organisation that can really drive you forward, I think is really, it's the most important part.”
New Zealand
“We were flying blind. Now we’re thriving.”
Australia
"Pre-APB, we got to a point where we just weren't making any traction and making the profit that we should be making..."
