PROFESSIONAL BUILDER SECRETS PODCAST

Episode 142: Budgeting For Marketing With Bosco Anthony

before you do anything, you need to understand your objective, and what the brief you're trying to accomplish is

Professional Builders Secrets brings you an exclusive episode with Bosco Anthony, Chief Brand Officer at Global Rev Gen and former host of the PBS Podcast. Throughout this episode, Bosco delves into advertising strategies tailored for residential builders, shedding light on essential practices you can implement to optimise your marketing efforts.

Inside episode 142 you will discover

  • The significance of understanding your advertising objectives
  • How to implement split testing to enhance ad performance
  • The role of market intelligence in shaping advertising strategies
  • Best practices for qualifying leads 
  • The impact of emerging technologies like AI and virtual reality on advertising
  • And much, much more.

APB Members can get an 8% cash rebate on their Marketing Consultancy Services costs with Global Rev Gen through APB Rewards

key moments

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  • 1:14 Bosco’s background
  • 5:24 Understanding advertising objectives
  • 8:38 Market intelligence and AI in advertising
  • 11:54 The benefits of split testing
  • 15:34 Avoiding set and forget strategies

Heading

key moments

  • 1:14 Bosco’s background
  • 5:24 Understanding advertising objectives
  • 8:38 Market intelligence and AI in advertising
  • 11:54 The benefits of split testing
  • 15:34 Avoiding set and forget strategies

Heading

Buildern

This episode is proudly sponsored by Buildern

Bosco Anthony is a seasoned digital marketing and business growth strategist, an international keynote speaker who has headlined digital events like the OMG Conference, Social Media Camp, SME Expo, and Social Media Week, and is currently the Chief Brand Officer at Global Rev Gen.

“A specialised podcast made just for the owners of custom home building companies. Extraordinary guests, valuable content and  amazing stories from other builders.”

Cheri K

5-star review on Apple Podcasts

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