PROFESSIONAL BUILDER SECRETS PODCAST

Episode 188: Builders' SEO in 2025 With Bassem Ghali

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40-50% of all Google searches result in a zero click, meaning people are using the AI summary on Google more than ever.

Professional Builders Secrets brings you an exclusive episode with Bassem Ghali, Founder of Green Lotus Marketing. In this episode, Bassem unpacks the evolving landscape of SEO and how residential builders can adapt to the rise of AI, zero-click searches, and hyper-local optimisation.

Inside episode 188 you will discover

How AI’s evolving features are reshaping SEO
Why hyper-local SEO is a game-changer for builders
The key website platforms that give builders a competitive edge
How to build a solid foundation for your website that Google loves
The dangers of using AI-generated content without human oversight
And much, much more.

Special mentions:
Green Lotus
Green Lotus APB Rewards
Green Lotus Smart Site APB Rewards

key moments

3:24 The apple tree SEO analogy
4:49 The Rise of Google AI Overviews & Zero-Click Searches
9:51 Why hyper-local SEO is essential for builders
18:01 How to rank on Google and ChatGPT
22:22 The four steps to a successful SEO strategy
35:19 Why using AI to write your website could destroy your rankings

key moments

3:24 The apple tree SEO analogy
4:49 The Rise of Google AI Overviews & Zero-Click Searches
9:51 Why hyper-local SEO is essential for builders
18:01 How to rank on Google and ChatGPT
22:22 The four steps to a successful SEO strategy
35:19 Why using AI to write your website could destroy your rankings

Apparatus Contractor Services

This episode is proudly sponsored by Apparatus Contractor Services

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Bassem is a digital marketing strategist and speaker with more than 20+ years of experience managing online marketing strategies for some of Canadian and international corporations, including Canadian Tire, VistaPrint, Remax Canada, Egypt Air, Xplornet, Direct Energy, and Toronto Star.

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Bassem

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