PROFESSIONAL BUILDER SECRETS PODCAST

Episode 204: Burning Money In Marketing With Emily & Helena

If you're focused on lead generation, there's a lot of wastage in traditional media

Professional Builders Secrets brings you an exclusive episode with Helena and Emily, Co-founders of Arrow Agency. Throughout this episode, Helena and Emily reveal why so many builders feel like they’re wasting money on marketing, and they break down what you can do to avoid the common traps. They share proven strategies for setting up campaigns that actually deliver results, what to look for when choosing an agency, and how to make sure your budget is being used effectively.

Inside episode 204 you will discover

  • Why so many builders feel frustrated with marketing agencies
  • The red flags to watch for when choosing a marketing partner
  • The importance of clear goals, KPIs, and strategy before spending money
  • How to set up paid advertising that drives real leads
  • The key metrics you should track to measure success
  • And much, much more.

Special Mentions:
Arrow Agency

Arrow Agency APB Rewards

Book: Traction: Get a Grip on Your Business

key moments

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium

  • 5:30 Why builders feel like marketing is a waste of money
  • 12:45 The platforms that actually generate quality leads
  • 20:10 What counts as a real lead (and why a pageview isn’t it)
  • 28:30 How to spot red flags when choosing a marketing agency
  • 36:00 What to expect when you start working with Arrow Agency
  • 39:00 Setting realistic expectations for leads, contracts & ROI

Heading

key moments

  • 5:30 Why builders feel like marketing is a waste of money
  • 12:45 The platforms that actually generate quality leads
  • 20:10 What counts as a real lead (and why a pageview isn’t it)
  • 28:30 How to spot red flags when choosing a marketing agency
  • 36:00 What to expect when you start working with Arrow Agency
  • 39:00 Setting realistic expectations for leads, contracts & ROI

Heading

Apparatus Contractor Services

This episode is proudly sponsored by Apparatus Contractor Services

Helena brings over 15 years of experience in media and marketing, co-founding The Arrow Agency to help builders grow with transparent, results-driven strategies. Passionate about client success and work-life balance, she combines sharp strategic thinking with real-world insight, empowering both businesses and her team to thrive.

With over a decade in marketing across FMCG, agribusiness, services and more, Emily co-founded The Arrow Agency to challenge cookie-cutter approaches and deliver client-first results. Specialising in digital strategy, automation, and lead funnels, she combines practical insight with innovation to create smarter campaigns that drive sustainable growth.

“A specialised podcast made just for the owners of custom home building companies. Extraordinary guests, valuable content and  amazing stories from other builders.”

Cheri K

5-star review on Apple Podcasts

We Think You’d Also Like These

episode

204

Burning Money In Marketing With Emily & Helena

September 19, 2025

LISTEN NOW

episode

203

How To Reclaim Your Time With Russ Stephens

September 12, 2025

LISTEN NOW

episode

202

Systemising For Growth With Reegan Cusworth

September 5, 2025

LISTEN NOW

AS SEEN IN