PROFESSIONAL BUILDER SECRETS PODCAST

Episode 115: Competing With Project Builders With Andy Skarda

Good marketing enters the conversation that's already going on in the customer's mind... You're looking for that customer who's saying, 'I want to build but I don't want to go through what I went through the last time.'

Professional Builders Secrets brings you an exclusive episode with Andy Skarda, Head Coach at APB. Throughout this episode, Andy explores project builders, how they remain so competitive in the industry, and what you can do as a custom home builder to win jobs despite what average consumers might see as ‘great value’ coming from them.

Inside episode 115 you will discover

  • How to create a point of difference for your building company
  • Why you shouldn’t compete with project builders
  • The importance of your marketing
  • How to win over clients who’ve spoken with a project builder
  • And much, much more.

key moments

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  • 1:14 Challenges custom home builders have when compared to project builders
  • 4:34 Don't try to compete with volume builders
  • 7:21 What to do if you need to compete
  • 10:42 How to use marketing to increase your margins
  • 19:43 How to differentiate yourself as a custom home builder

Heading

key moments

  • 1:14 Challenges custom home builders have when compared to project builders
  • 4:34 Don't try to compete with volume builders
  • 7:21 What to do if you need to compete
  • 10:42 How to use marketing to increase your margins
  • 19:43 How to differentiate yourself as a custom home builder

Heading

Andy Skarda has owned and led businesses in South Africa, the United States, South-East Asia, and for the last decade, Australia. With 30+ years of business experience, Andy heads up the coaching team at the Association of Professional Builders (APB), helping business owners in the building industry identify and implement the skills and systems they need to be successful, without needing to go back to school or more importantly, without going bust.

“A specialised podcast made just for the owners of custom home building companies. Extraordinary guests, valuable content and  amazing stories from other builders.”

Cheri K

5-star review on Apple Podcasts

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