PROFESSIONAL BUILDER SECRETS PODCAST

Episode 25: The State of Residential Construction Industry With Russ Stephens

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The SORCI report is about providing proof and confidence to builders. It shows how advertising impacts margins and that charging for quotes leads to higher conversion rates.

In episode 25 of the Professional Builders Secrets podcast, we’re joined by APB Co-founder, Russ Stephens to talk about the State of Residential Construction Industry (SORCI) report. Throughout this episode, Russ uncovers some of the most insightful data in the 2022 report that’s benefiting builders across the world.

key moments

1:16 What is the SORCI report and why did APB create it?
5:17 The gaps in the industry that inspired the creation of SORCI.
8:45 The biggest takeaway from the 2022 report. (Hint: It’s not what you think!)
11:16 The financials trends uncovered from the 2021 data.
16:08 The key marketing and sales insights.
17:56 The challenges that the SORCI data uncovered.
24:33 How the stigma of the industry is changing.
25:33 How APB actually create the SORCI report.
28:08 How SORCI is beneficial for builders all over the world.
30:15 What the SORCI data says about the future of the industry.

key moments

1:16 What is the SORCI report and why did APB create it?
5:17 The gaps in the industry that inspired the creation of SORCI.
8:45 The biggest takeaway from the 2022 report. (Hint: It’s not what you think!)
11:16 The financials trends uncovered from the 2021 data.
16:08 The key marketing and sales insights.
17:56 The challenges that the SORCI data uncovered.
24:33 How the stigma of the industry is changing.
25:33 How APB actually create the SORCI report.
28:08 How SORCI is beneficial for builders all over the world.
30:15 What the SORCI data says about the future of the industry.

Russ Stephens is a Co-founder of the Association of Professional Builders, a business coaching company dedicated to improving the residential construction industry for both builders and consumers. Russ is a data analysis expert who has introduced data-driven decision making to the residential construction industry. Russ is also a proud member of the Forbes Business Development Council.

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