PROFESSIONAL BUILDER SECRETS PODCAST

Episode 43: Creating A Successful Brand With Russ, Sky & Andy

People buy on emotion. And then they justify with logic.

In episode 43 of the Professional Builders Secrets podcast, we’re joined by Co-founders of the Association of Professional Builders Russ Stephens and Sky Stephens, along with APB’s Head Coach, Andy Skarda. Throughout this episode, the trio go over how professional builders can create a successful brand.

key moments

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium

  • 1:57 The difference between creating a residential building brand versus a business.
  • 3:38 Why having a brand mentality and brand focus is so important.
  • 6:35 How branding affects the metrics of a business and where the results are evident in the business financials.
  • 8:36 How conversion rates for referrals compare to conversion rates for other types of leads.
  • 9:41 Some of the key areas to consider when building a brand.
  • 11:35 How long it takes to establish a brand.
  • 12:30 Where should builders start when they want to create a brand.
  • 17:48 The next steps to take after the identity of the brand has been established.
  • 23:37 The common struggles builders face when building a brand.
  • 30:38 Success stories of residential builders and how they transformed their businesses into powerful brands.
  • 37:30 The role leadership play in brand alignment and how builders can ensure their team members align with the brand.
  • 39:25 How to know if you’re taking the right steps in taking a brand into the market.
  • 42:29 How APB’s events align with the brand and work as a platform for builders networking with other builders.
  • 43:27 How to make sure that everyone in the team is accountable for being brand compliant.
  • 45:46 How builders can design a remarkable brand and resources that builders can use to get started.

Heading

key moments

  • 1:57 The difference between creating a residential building brand versus a business.
  • 3:38 Why having a brand mentality and brand focus is so important.
  • 6:35 How branding affects the metrics of a business and where the results are evident in the business financials.
  • 8:36 How conversion rates for referrals compare to conversion rates for other types of leads.
  • 9:41 Some of the key areas to consider when building a brand.
  • 11:35 How long it takes to establish a brand.
  • 12:30 Where should builders start when they want to create a brand.
  • 17:48 The next steps to take after the identity of the brand has been established.
  • 23:37 The common struggles builders face when building a brand.
  • 30:38 Success stories of residential builders and how they transformed their businesses into powerful brands.
  • 37:30 The role leadership play in brand alignment and how builders can ensure their team members align with the brand.
  • 39:25 How to know if you’re taking the right steps in taking a brand into the market.
  • 42:29 How APB’s events align with the brand and work as a platform for builders networking with other builders.
  • 43:27 How to make sure that everyone in the team is accountable for being brand compliant.
  • 45:46 How builders can design a remarkable brand and resources that builders can use to get started.

Heading

Russ Stephens is a Co-founder of the Association of Professional Builders, a business coaching company dedicated to improving the residential construction industry for both builders and consumers. Russ is a data analysis expert who has introduced data-driven decision making to the residential construction industry. Russ is also a proud member of the Forbes Business Development Council.

Sky Kolade is a Co-founder of the Association of Professional Builders, a business coaching company dedicated to improving the residential construction industry for both builders and consumers. Sky is a proud member of The National Association of Women in Construction and she was also recognised as one of 2023’s Top 100 Women.

Andy Skarda has owned and led businesses in South Africa, the United States, South-East Asia, and for the last decade, Australia. With 30+ years of business experience, Andy heads up the coaching team at the Association of Professional Builders (APB), helping business owners in the building industry identify and implement the skills and systems they need to be successful, without needing to go back to school or more importantly, without going bust.

“A specialised podcast made just for the owners of custom home building companies. Extraordinary guests, valuable content and  amazing stories from other builders.”

Cheri K

5-star review on Apple Podcasts

We Think You’d Also Like These

episode

122

Building A Well Rounded Business With John & Joel Van Lagen

February 23, 2024

LISTEN NOW

episode

121

Cashflow Vs Profit With Russ, Sky & Andy

February 16, 2024

LISTEN NOW

episode

120

Elite Mentoring Results With Andy Skarda

February 9, 2024

LISTEN NOW

Trusted by Hundreds of Builders Worldwide