PROFESSIONAL BUILDER SECRETS PODCAST

Episode 48: How To Generate Leads To Fill Construction Slots With Rick Storlie

You can only start so many jobs a year. You’d better make sure you start the right kind of jobs for the right kind of clients and the right kind of margins.

In episode 48 of the Professional Builders Secrets podcast, we’re joined by Rick Storlie, founder of Builder Lead Converter, based out of Minnesota, United States. Throughout this episode, Rick delves into how builders can generate leads to fill out their construction slots.

Inside episode 48 you'll discover

  • The difference between lead generation and client acquisition
  • What a healthy pipeline looks like
  • How to generate more leads to fill construction slots
  • Lead generation blind spots you may be overlooking
  • How much you should budget for lead generation
  • And much, much more.

key moments

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  • 1:32 Introduction to Rick and his business
  • 3:11 How Rick’s business became so successful
  • 5:04 Difference between lead generation and client acquisition
  • 6:52 What builders struggle with in lead gen v client acquisition
  • 9:43 What a healthy pipeline looks like
  • 11:46 Generating leads to fill construction slots
  • 16:23 An effective sales process
  • 19:44 Lead generation blind spots
  • 22:09 Lead conversion tactics
  • 24:08 Current trends in lead generation
  • 28:10 Percentage of budget to allocate to lead generation
  • 30:02 Common mistakes with digital leads
  • 33:02 Following up leads
  • 34:56 Future of leader generation, sales and marketing
  • 37:28 What builders should be focusing on for growth
  • 39:12 What builders need to be aware of when building an effective sales strategy

Heading

key moments

  • 1:32 Introduction to Rick and his business
  • 3:11 How Rick’s business became so successful
  • 5:04 Difference between lead generation and client acquisition
  • 6:52 What builders struggle with in lead gen v client acquisition
  • 9:43 What a healthy pipeline looks like
  • 11:46 Generating leads to fill construction slots
  • 16:23 An effective sales process
  • 19:44 Lead generation blind spots
  • 22:09 Lead conversion tactics
  • 24:08 Current trends in lead generation
  • 28:10 Percentage of budget to allocate to lead generation
  • 30:02 Common mistakes with digital leads
  • 33:02 Following up leads
  • 34:56 Future of leader generation, sales and marketing
  • 37:28 What builders should be focusing on for growth
  • 39:12 What builders need to be aware of when building an effective sales strategy

Heading

Rick Storlie is the founder of Builder Lead Converter. Starting his career in home building & remodeling as an entry level carpenter, he quickly moved to salesperson, sales manager, general manager, coach and now operates as “Chief Lead Converter” at Builder Lead Converter.

“A specialised podcast made just for the owners of custom home building companies. Extraordinary guests, valuable content and  amazing stories from other builders.”

Cheri K

5-star review on Apple Podcasts

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