PROFESSIONAL BUILDER SECRETS PODCAST

Episode 65: Why Margins Are Linked To Marketing With Russ Stephens

The building companies that spend more money on marketing and advertising are the ones that have the highest gross margins.

In episode 65 of the Professional Builders Secrets podcast, we’re joined by Co-founder of the Association of Professional Builders Russ Stephens. Throughout this episode, Russ dives into the most effective strategies when it comes to marketing and how successful marketing practices have a direct impact on increasing net margins

Inside episode 65 you will discover

  • How much builders should be spending on marketing
  • The biggest blind spots most builders miss when marketing
  • A step-by-step guide to scaling
  • The business model that is helping builders thrive in today’s industry
  • The key resources builders need to help them ramp up their business
  • And much, much more.

key moments

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  • 3:33 Supply and demand ratio in marketing
  • 7:48 How to ramp up your marketing
  • 14:07 Should every building company scale?
  • 25:46 A business model set up for success
  • 32:11 The key resources builders need

Heading

key moments

  • 3:33 Supply and demand ratio in marketing
  • 7:48 How to ramp up your marketing
  • 14:07 Should every building company scale?
  • 25:46 A business model set up for success
  • 32:11 The key resources builders need

Heading

Russ Stephens is a Co-founder of the Association of Professional Builders, a business coaching company dedicated to improving the residential construction industry for both builders and consumers. Russ is a data analysis expert who has introduced data-driven decision making to the residential construction industry. Russ is also a proud member of the Forbes Business Development Council.

“A specialised podcast made just for the owners of custom home building companies. Extraordinary guests, valuable content and  amazing stories from other builders.”

Cheri K

5-star review on Apple Podcasts

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