PROFESSIONAL BUILDER SECRETS PODCAST

Episode 97: Controlling Your Sales Process With Sky Kolade

Whoever is prepared to walk away will get the better deal.

Professional Builders Secrets brings you an exclusive episode with the Association of Professional Builders co-founder, Sky Kolade. In this episode, Sky discusses how builders can take back control of the sales process when clients try to dictate terms.

Inside episode 97 you will discover

  • Why uncertainty makes your clients want to take control of the sales process
  • Why saying ‘yes’ to everything your prospect wants will simply create more problems in the long run
  • The business-critical problems that result from handing over control to your clients
  • A proven step-by-step process for taking back control of the sales process
  • And much, much more.

key moments

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  • 1:05 Sales process challenges
  • 3:57 The problem with clients trying to control the building process
  • 10:07 The implications of giving too much control to your clients
  • 17:48 Good marketing alone won’t save your business
  • 21:39 Qualifying your prospects
  • 28:48 Getting your clients into concepts

Heading

key moments

  • 1:05 Sales process challenges
  • 3:57 The problem with clients trying to control the building process
  • 10:07 The implications of giving too much control to your clients
  • 17:48 Good marketing alone won’t save your business
  • 21:39 Qualifying your prospects
  • 28:48 Getting your clients into concepts

Heading

Sky Kolade is a Co-founder of the Association of Professional Builders, a business coaching company dedicated to improving the residential construction industry for both builders and consumers. Sky is a proud member of The National Association of Women in Construction and she was also recognised as one of 2023’s Top 100 Women.

“A specialised podcast made just for the owners of custom home building companies. Extraordinary guests, valuable content and  amazing stories from other builders.”

Cheri K

5-star review on Apple Podcasts

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