PROFESSIONAL BUILDER SECRETS PODCAST

Episode 238: Great Work Isn't Enough With Carl Edwards and Annameika Curtis

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content marketing is the easiest way to communicate your value as a builder

Professional Builders Secrets brings you an exclusive episode featuring Carl Edwards and Annameika Curtis from Edwards Family Homes, a residential building company based in New South Wales, Australia, specialising in custom homes and second-story extensions. They share their honest marketing journey, from doing it all in-house to outsourcing it to an agency they trust, and the incredible results that followed.

Inside episode 238 you will discover:

Why Carl believes margins are directly linked to marketing
Why Edwards Family Homes pivoted
What the journey from in-house marketing to agency looked like in practice
Why letting go of control was the hardest but most valuable step they took
How content marketing builds trust before a client ever picks up the phone
And much, much more.

key moments

2:36 How Edwards Family Homes evolved their business
8:39 Why Carl, a tradesman at heart, finally understood the importance of marketing
11:12 The challenges of handing over marketing to an agency and why it was worth it
13:52 How Carl tracks marketing performance
18:53 Why more marketing means more choice and how that directly protects your margins
20:54 Final advice for builders thinking about taking the next step with their marketing

key moments

2:36 How Edwards Family Homes evolved their business
8:39 Why Carl, a tradesman at heart, finally understood the importance of marketing
11:12 The challenges of handing over marketing to an agency and why it was worth it
13:52 How Carl tracks marketing performance
18:53 Why more marketing means more choice and how that directly protects your margins
20:54 Final advice for builders thinking about taking the next step with their marketing

Apparatus Contractor Services

This episode is proudly sponsored by Apparatus Contractor Services

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Carl Edwards is the founder of Edwards Family Homes, a residential building company based in New South Wales, Australia. With over 30 years of experience in the industry, Carl has built a family-run business specialising in custom homes and second story extensions, with a reputation for quality workmanship and honest client relationships.

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Carl

Annameika Curtis is the systems manager at Edwards Family Homes, where she has spent over 10 years helping shape the company's brand, processes and growth. With a deep understanding of both the business and its values, Anamika leads the company's content marketing strategy and internal systemisation efforts.

connect with

Annameika