PROFESSIONAL BUILDER SECRETS PODCAST

Episode 153: LinkedIn Strategies With Kylie Chown

People will learn about you online before they meet you in person, and people will make decisions based on your digital first impression, from that point, it's hard to shift that perception once it's been formed.

Professional Builders Secrets brings you an insightful episode featuring Kylie Chown, LinkedIn Strategist and founder of My Digital Brand. In this episode, Kylie dives deep into LinkedIn marketing strategies specifically for builders, and how builders can leverage LinkedIn to not only generate leads but also attract top talent, build brand credibility, and establish professional relationships.

Inside episode 153 you will discover

  • The concept of "digital first impressions" and why they are critical
  • How to build and maintain consistency in your digital strategy
  • Key content types that resonate with LinkedIn audiences
  • Strategies for leveraging LinkedIn to recruit talent and develop partnerships
  • How builders can highlight their unique selling points (USP) effectively
  • And much, much more.

key moments

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  • 1:23 The importance of LinkedIn for builders
  • 3:01 The "Digital First" approach
  • 7:38 Using LinkedIn for recruitment
  • 8:51 Content strategy and lead generation on LinkedIn
  • 18:36 Video content and its importance for builders

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key moments

  • 1:23 The importance of LinkedIn for builders
  • 3:01 The "Digital First" approach
  • 7:38 Using LinkedIn for recruitment
  • 8:51 Content strategy and lead generation on LinkedIn
  • 18:36 Video content and its importance for builders

Heading

Apparatus Contractor Services

This episode is proudly sponsored by Apparatus Contractor Services

As a certified LinkedIn Strategist, Workshop Facilitator and Trainer, for the last 15 years, Kylie has worked globally with professionals, teams and organisations to optimise their digital brand. During this time, she found that while people are great at what they do, they often don't have a strategy or struggle with sharing this confidently online. Now, she delivers strategy, presentations, training and workshops for global conferences, professional associations, events and corporate teams across Australia, New Zealand, the USA and Asia-Pacific.

“A specialised podcast made just for the owners of custom home building companies. Extraordinary guests, valuable content and  amazing stories from other builders.”

Cheri K

5-star review on Apple Podcasts

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