PROFESSIONAL BUILDER SECRETS PODCAST

Episode 207: Take Control of Your Marketing With Clint Best

Marketing can seem overwhelming, but you just need to focus on the 200 ft in front of you, not the destination that might be a thousand miles away

Professional Builders Secrets brings you an exclusive episode with Clint Best, Executive Business Coach at APB. In this episode, Clint unpacks how builders can organise and strengthen their marketing efforts. He shares practical insights on when to hire marketing support, what roles to prioritise, and how to avoid the pitfalls that come from outsourcing too soon or too blindly.

Inside episode 207 you will discover

  • When to hire marketing help and who to bring on first
  • How to avoid the “abdication trap” with agencies
  • Why understanding your ideal client drives better results
  • How to build momentum with simple, consistent marketing
  • And much, much more.

Special mentions:
The Builders Marketing Blueprint

Action Plans referenced:
The Marketing Blueprint For Builders
The Sales Blueprint For Builders
Controlling Your Brand Via Advertising
Builders Content Marketing Strategy

key moments

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  • 3:36 When builders realise they need marketing
  • 8:03 The essential components of a marketing program
  • 11:08 Who to hire first to get marketing off the ground
  • 16:36 The “abdication trap” and how to avoid it
  • 25:26 Setting realistic expectations for results
  • 30:08 Clint’s final tips for building a strong marketing structure

Heading

key moments

  • 3:36 When builders realise they need marketing
  • 8:03 The essential components of a marketing program
  • 11:08 Who to hire first to get marketing off the ground
  • 16:36 The “abdication trap” and how to avoid it
  • 25:26 Setting realistic expectations for results
  • 30:08 Clint’s final tips for building a strong marketing structure

Heading

Apparatus Contractor Services

This episode is proudly sponsored by Apparatus Contractor Services

Clint was trained and certified by the world’s largest business coaching team and was eventually named the Canadian Coach of the Year in 2006, before leaving to form Kaizen Business Development in 2007. He has been successfully coaching business owners in Canada and the United States for 18 years and now forms part of the Executive Business Coaching Team at APB.

“A specialised podcast made just for the owners of custom home building companies. Extraordinary guests, valuable content and  amazing stories from other builders.”

Cheri K

5-star review on Apple Podcasts

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