PROFESSIONAL BUILDER SECRETS PODCAST

Episode 239: The Award-Winning Builder's Playbook with Chris Guilbert & Helena Tivey

Listen on

Apple Podcasts

Listen on

Spotify Podcasts

Watch on

Youtube

Most times when I speak to a builder, they think they have a lead problem, but really, they have a strategy problem

Professional Builders Secrets brings you an exclusive episode featuring Chris Guilbert, founder of Tenfold Homes, and Helena Tivey, co-founder of Arrow Agency. Over the past 12 months, Helena and the team at Arrow Agency have been working closely with Chris to build a predictable marketing system for Tenfold Homes, and the results speak for themselves, culminating in Chris taking out the HIA National Emerging Builder Award. Together, they pull back the curtain on exactly what they did, why it worked, and what other builders can take from it.

‍Inside episode 239 you will discover

How Chris went from scattered leads to a refined niche and quality pipeline
Why most builders have a strategy problem, not a lead problem
What winning a national emerging builder award actually comes down to
How to know when it's time to move from in-house marketing to an agency
Why your avatar and messaging need constant refinement
How paid advertising, organic content and AI search are all changing the game
And much, much more.

Special Mentions:
Arrow Agency
Arrow Agency APB Rewards
Tenfold Homes

Helena brings over 15 years of experience in media and marketing, co-founding The Arrow Agency to help builders grow with transparent, results-driven strategies. Passionate about client success and work-life balance, she combines sharp strategic thinking with real-world insight, empowering both businesses and her team to thrive.

connect with

Helena

Chris Guilbert is the founder and director of Tenfold Homes, a Perth-based building company specialising in lightweight construction, custom homes and large scale renovations. With a focus on systems, client experience and continuous improvement, Chris recently took out the HIA National Emerging Builder Award — recognition of the significant growth and transformation his business has undergone over the past 12 months.

connect with

Chris