PROFESSIONAL BUILDER SECRETS PODCAST

Episode 205: The Power of Proof With Russ Stephens

when everyones going one way, go the other, be more personal and cut through the noise

Professional Builders Secrets brings you an exclusive episode with Russ Stephens, Co-founder of the Association of Professional Builders. Throughout this episode, Russ explains why “proof” beats claims and how builders can use evidence to earn trust and win more contracts in an AI-noisy world.

Inside episode 205 you will discover

  • What “proof” really means for builders
  • How to match proof to each stage of the sales funnel
  • Simple ways to generate reviews and case studies
  • How to pre-empt objections with targeted evidence
  • Why third-party awards and media are the highest level of proof
  • And much, much more.

key moments

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  • 2:58 What “proof” really means for builders
  • 5:20 Why proof matters more in an AI-saturated world
  • 12:10 The hierarchy of proof across the sales funnel
  • 18:30 Strategies to generate reviews and testimonials
  • 24:40 How awards and third-party recognition build trust
  • 31:50 APB’s industry report opportunity for builders

Heading

key moments

  • 2:58 What “proof” really means for builders
  • 5:20 Why proof matters more in an AI-saturated world
  • 12:10 The hierarchy of proof across the sales funnel
  • 18:30 Strategies to generate reviews and testimonials
  • 24:40 How awards and third-party recognition build trust
  • 31:50 APB’s industry report opportunity for builders

Heading

Apparatus Contractor Services

This episode is proudly sponsored by Apparatus Contractor Services

Russ Stephens is a Co-founder of the Association of Professional Builders, a business coaching company dedicated to improving the residential construction industry for both builders and consumers. Russ is a data analysis expert who has introduced data-driven decision making to the residential construction industry. Russ is also a proud member of the Forbes Business Development Council.

“A specialised podcast made just for the owners of custom home building companies. Extraordinary guests, valuable content and  amazing stories from other builders.”

Cheri K

5-star review on Apple Podcasts

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