PROFESSIONAL BUILDER SECRETS PODCAST

Episode 226: Visibility Over Vanity With Trapper Roderick

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I see some builders in our market take jobs for certain prices, and I feel for them, because they're probably going to lose money and they don't eve know it yet

Professional Builders Secrets brings you an exclusive episode with Trapper Roderick from Roderick Builders. In this episode, Trapper shares how seeing both sides of the industry shaped his approach to building a profitable company, and why getting clarity on your numbers is non-negotiable.

Inside episode 226 you will discover

Why most builders don’t have real visibility over profit
The danger of “cost plus 10” and underestimated overhead
How Trapper tightened up pre-construction to reduce risk
The systems and tools he uses to track budgets, WIP, and change orders
Why marketing and being on camera builds trust before the first meeting
And much, much more.

Special mentions:‍

APB Rewards Adaptive

APB Rewards Buildertrend

key moments

2:30 Growing up in construction and seeing both sides of business
8:45 The painful project that exposed hidden overhead
14:20 Why “cost plus 10” isn’t real profit
18:30 Switching to fixed price and leveling up pre-construction
25:40 Marketing, content, and building trust before the first meeting
34:10 Final advice: work on the things that scare you

key moments

2:30 Growing up in construction and seeing both sides of business
8:45 The painful project that exposed hidden overhead
14:20 Why “cost plus 10” isn’t real profit
18:30 Switching to fixed price and leveling up pre-construction
25:40 Marketing, content, and building trust before the first meeting
34:10 Final advice: work on the things that scare you

Apparatus Contractor Services

This episode is proudly sponsored by Apparatus Contractor Services

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Trapper is a fifth-generation builder carrying forward a family legacy of craftsmanship by creating modern, emotionally powerful homes across Utah’s Wasatch Back. As President of Roderick Builders, Trapper leads the design vision, guides clients through the process, and partners with top architects to bring bold, meaningful ideas to life.

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