Felipe Freig


Versa Homes

Increasing Revenue


Custom Homes


Versa Homes has been in business for over 23 years. We started as a small tiling company and gradually shifted towards home renovations. Eventually, we discovered our true passion: building luxurious custom homes.

Despite our growth and high revenue, I realised that our profitability was not where it should be. The stress of managing high levels of work without corresponding profits was overwhelming.

Moreover, our pricing strategy was inconsistent, oscillating between fixed-price and cost-plus models, which only added to the confusion. Although we were skilled in construction, the business background was blurry to us. That was until we started working with APB.

Discovering APB

When I discovered APB and started business coaching with Clint, everything changed for me. It was a revelation.

Joining APB gave me access to the platform and a wealth of resources, but the real game-changer was the business coaching sessions. It was worth three times more than just watching the training videos. It was like a light had been turned on.

I thought I had everything under control, but Clint's guidance showed me what I was missing. It wasn't just about having access to the information; it was about applying it correctly and seeing my business transform before my eyes.

The Advice That Changed Everything

Two pieces of advice from APB became my mantra: "Work on your business, not in it" and "Focus on profitability, not the quantity of work." This guidance, along with Clint's mentorship, completely transformed my approach to business.

Suddenly, everything from marketing to our online presence began to improve dramatically. Our revenue increased by 30%, and our profits doubled. We have experienced a complete turnaround from where we were before.

The Value of APB

What sets APB apart for me is the sense of community and shared knowledge. It's not just about individual success; it's about growing within a community that understands your challenges and goals.

The value of having a business coach who has thousands of builders' information at their fingertips and shares it with you is immeasurable. This collaborative spirit is what I believe truly defines the APB experience.

A New Chapter for Versa Homes

Thanks to APB, Versa Homes is not just surviving; we're thriving. Our team has grown, and for the first time, the health of my business is clearly visible through the dashboards APB provided.

To other builders out there, I cannot stress enough how joining the APB community can accelerate your path to success. It's a decision that can save you years of trial and error, driving you towards your goals at a pace you didn't think possible.

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