PROFESSIONAL BUILDER SECRETS PODCAST

Episode 211: Content That Converts With Rick Storlie

A lead might look at 30 builders' websites, but they're only going to talk to 1, 2 or 3, so your website needs to put your best foot forward

Professional Builders Secrets brings you an exclusive episode with Rick Storlie from Builder Lead Converter. In this episode, Rick reveals how builders can transform simple project photos into engaging, professional-grade videos that help convert more leads into clients. Even if you’ve never created a video before, new AI technology is making it easier than ever for builders to showcase their work, build trust, and attract the right type of clients through storytelling and visual marketing.

Inside episode 211 you will discover

  • How builders can turn project photos into stunning marketing videos
  • The psychology behind emotional connection
  • Why video builds trust faster than any other marketing tool
  • How to use videos at every stage, from attracting leads to converting clients
  • Why understanding your target market is critical before creating content
  • And much, much more.

Special mentions:
Builder Lead Converter
Builder Lead Converter APB Rewards

key moments

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  • 6:12 Why buyers are purchasing a “hoped-for lifestyle”
  • 14:10 How to avoid being eliminated by prospects online
  • 22:05 How AI turns project photos into great videos
  • 29:40 Using video to build trust and differentiate your business
  • 36:15 How to make video part of your overall marketing system

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key moments

  • 6:12 Why buyers are purchasing a “hoped-for lifestyle”
  • 14:10 How to avoid being eliminated by prospects online
  • 22:05 How AI turns project photos into great videos
  • 29:40 Using video to build trust and differentiate your business
  • 36:15 How to make video part of your overall marketing system

Heading

Apparatus Contractor Services

This episode is proudly sponsored by Apparatus Contractor Services

Rick Storlie is the founder of Builder Lead Converter. Starting his career in home building & remodeling as an entry level carpenter, he quickly moved to salesperson, sales manager, general manager, coach and now operates as “Chief Lead Converter” at Builder Lead Converter.

“A specialised podcast made just for the owners of custom home building companies. Extraordinary guests, valuable content and  amazing stories from other builders.”

Cheri K

5-star review on Apple Podcasts

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