PROFESSIONAL BUILDER SECRETS PODCAST

Episode 105: Successful Company Signage With Erik Cofield

Company signage is frequently the first impression that a consumer sees of a builder. So first impressions matter and at a time when builders are having to be more competitive, company signage can really motivate that person to take action.

Professional Builders Secrets brings you an exclusive episode with Erik Cofield, Executive Business Coach at APB. Throughout this episode, Erik delves into what makes for a successful company sign, and how to avoid creating signage that’s invisible to the average consumer.

Inside episode 105 you will discover

  • How to create signs that generate leads
  • How to avoid creating signage that’s invisible to the average consumer
  • The #1 mistake builders make when working with a graphic designer
  • How to improve your company signage
  • How to leverage your signs to grow brand awareness
  • And much, much more.

key moments

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  • 0:48 Why company signage is important for builders
  • 4:46 Why you should optimise your signage
  • 7:50 Why some builders ignore signage
  • 11:12 How to improve your signage and generate more leads
  • 17:19 The importance of consistency across your signage
  • 24:28 How signage can affect your margins

Heading

key moments

  • 0:48 Why company signage is important for builders
  • 4:46 Why you should optimise your signage
  • 7:50 Why some builders ignore signage
  • 11:12 How to improve your signage and generate more leads
  • 17:19 The importance of consistency across your signage
  • 24:28 How signage can affect your margins

Heading

Erik Cofield is a Certified Graduate Associate with the National Association of Home Builders (NAHB) and a senior-level business strategist, manager and revenue generator. He has provided management consulting services for custom home builders and remodelers of all sizes throughout his career.

“A specialised podcast made just for the owners of custom home building companies. Extraordinary guests, valuable content and  amazing stories from other builders.”

Cheri K

5-star review on Apple Podcasts

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