PROFESSIONAL BUILDER SECRETS PODCAST

Episode 19: The Proven Sales Process For Builders With Russ, Sky and Andy

A successful sales process for builders is not just about being a great salesperson; it's about having a systematic approach to identifying and nurturing potential clients.

In episode 19 of the Professional Builders Secrets podcast, we’re joined by Co-founders of the Association of Professional Builders Russ Stephens and Sky Stephens, along with APB’s Head Coach, Andy Skarda. Throughout this episode, the trio reveal the proven sales process that all builders must follow.

key moments

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  • 1:06 Should professional builders be good sales people?
  • 3:50 What builders need to have a successful sales process.
  • 9:25 Where builders are struggling when it comes to sales.
  • 14:12 Can you have an effective sales process while still managing client expectations?
  • 18:39 The most common objections builders get (and how to overcome them).
  • 22:57 Sales techniques and strategies that are working for builders right now.
  • 29:36 How knowledge and industry expertise establishes trust.
  • 32:49 Metrics that are crucial in a builder's sales process (even if you’re completely booked out!).
  • 38:32 The #1 thing builders must have to enhance their sales process.

Heading

key moments

  • 1:06 Should professional builders be good sales people?
  • 3:50 What builders need to have a successful sales process.
  • 9:25 Where builders are struggling when it comes to sales.
  • 14:12 Can you have an effective sales process while still managing client expectations?
  • 18:39 The most common objections builders get (and how to overcome them).
  • 22:57 Sales techniques and strategies that are working for builders right now.
  • 29:36 How knowledge and industry expertise establishes trust.
  • 32:49 Metrics that are crucial in a builder's sales process (even if you’re completely booked out!).
  • 38:32 The #1 thing builders must have to enhance their sales process.

Heading

Russ Stephens is a Co-founder of the Association of Professional Builders, a business coaching company dedicated to improving the residential construction industry for both builders and consumers. Russ is a data analysis expert who has introduced data-driven decision making to the residential construction industry. Russ is also a proud member of the Forbes Business Development Council.

Sky Kolade is a Co-founder of the Association of Professional Builders, a business coaching company dedicated to improving the residential construction industry for both builders and consumers. Sky is a proud member of The National Association of Women in Construction and she was also recognised as one of 2023’s Top 100 Women.

Andy Skarda has owned and led businesses in South Africa, the United States, South-East Asia, and for the last decade, Australia. With 30+ years of business experience, Andy heads up the coaching team at the Association of Professional Builders (APB), helping business owners in the building industry identify and implement the skills and systems they need to be successful, without needing to go back to school or more importantly, without going bust.

“A specialised podcast made just for the owners of custom home building companies. Extraordinary guests, valuable content and  amazing stories from other builders.”

Cheri K

5-star review on Apple Podcasts

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