PROFESSIONAL BUILDER SECRETS PODCAST

Episode 46: Competing On Value Not Price With Todd And Melissa Lake

In carpentry school they don't really teach you the ins and outs of running a business.

In episode 46 of the Professional Builders Secrets podcast, we’re joined by Todd and Melissa Lake from Contegrity Homes. Throughout this episode, the two go over their journey with Contegrity Homes, and how they’re beating their competition with value, not price.

Inside episode 46 you'll discover

  • How Todd and Melissa got into the building business
  • The highs and lows of Contegrity Homes
  • How they managed to turn their business around
  • The importance of financial awareness
  • How they started to compete on value, rather than on price
  • And much, much more.

key moments

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  • 1:43 About Contegrity Homes
  • 2:45 How they got started in business
  • 6:54 Coping with the isolation of business
  • 8:32 Highs and lows of the business
  • 11:44 How they turned the business around
  • 14:42 Current focus of the business
  • 17:21 Competing on value, rather than price
  • 18:51 How they came across APB
  • 20:03 How financial awareness changed the business
  • 21:47 How the contract approach transformed the business
  • 26:32 Future for Contegrity Homes and for the building industry
  • 31:27 How Melissa and Todd define happiness and success

Heading

key moments

  • 1:43 About Contegrity Homes
  • 2:45 How they got started in business
  • 6:54 Coping with the isolation of business
  • 8:32 Highs and lows of the business
  • 11:44 How they turned the business around
  • 14:42 Current focus of the business
  • 17:21 Competing on value, rather than price
  • 18:51 How they came across APB
  • 20:03 How financial awareness changed the business
  • 21:47 How the contract approach transformed the business
  • 26:32 Future for Contegrity Homes and for the building industry
  • 31:27 How Melissa and Todd define happiness and success

Heading

Todd started his carpentry journey in 2004 with minimal experience and grew to love the profession. He then became a project manager for another company in the Southwest, and developed a passion for the process of construction. Everything from additions to new home construction he has aspired to be the best he can be with a high standard of quality workmanship. From there, Contegrity Homes was birthed to set a new standard in the Southwest.

Whether it be meeting with clients to develop floor plans, finalise cabinetry selections, discover the picture-perfect light fixtures for their space, pore over paint colors, or peruse wallpaper samples, design is where Melissa gets her joy! Design has always been a passion of hers and she has recently branched out to achieve her Interior Design Certificate.

“A specialised podcast made just for the owners of custom home building companies. Extraordinary guests, valuable content and  amazing stories from other builders.”

Cheri K

5-star review on Apple Podcasts

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