PROFESSIONAL BUILDER SECRETS PODCAST

Episode 80: How To Use Video To Tell Stories With Andy Johnston

In order for us to really evoke emotion... video is the strongest marketing asset that you have.

Professional Builders Secrets brings you an exclusive episode with Andy Johnston, Director at Expansion Media. Throughout this episode, Andy delves into the importance of video storytelling for builders and shares his expertise in creating engaging videos, tips on repurposing them and how often builders should consider producing video content.

Inside episode 80 you will discover

  • Why video is such a powerful way to connect with your clients
  • The types of videos builders should produce
  • Tips builders can use to prepare for video production
  • How to tell your story and get comfortable on camera
  • The importance of project showcases and client testimonials in your marketing strategy
  • And much, much more.

key moments

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  • 2:11 Why video and storyetlling is so important
  • 3:28 What should builders be paying attention to when it comes to videos?
  • 4:37 What types of videos do you shoot for builders and how do you bring those stories to life?
  • 6:45 The key challenges builders face when it comes to video
  • 17:03 What type of sentiment you need to capture for builders and their audiences
  • 18:25 What goes into the post-production process?
  • 20:31 How builders can repurpose their videos

Heading

key moments

  • 2:11 Why video and storyetlling is so important
  • 3:28 What should builders be paying attention to when it comes to videos?
  • 4:37 What types of videos do you shoot for builders and how do you bring those stories to life?
  • 6:45 The key challenges builders face when it comes to video
  • 17:03 What type of sentiment you need to capture for builders and their audiences
  • 18:25 What goes into the post-production process?
  • 20:31 How builders can repurpose their videos

Heading

Andy is the director of Expansion Media and specialises in creating video content for builders. Whether that be project showcases, client testimonials or even building your brand. Andy believes builders are amazing at what they do, and deserve their work to stand out and be appreciated in a saturated market.

“A specialised podcast made just for the owners of custom home building companies. Extraordinary guests, valuable content and  amazing stories from other builders.”

Cheri K

5-star review on Apple Podcasts

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