PROFESSIONAL BUILDER SECRETS PODCAST

Episode 84: How To Sign Contracts 12 Months In Advance With Roland Nairnsey

If you're going to negotiate, you need to create a win-win situation where you get a sale and protect profits.

Professional Builders Secrets brings you an exclusive episode with new home sales coach and founder of New Home Sales Plus, Roland Nairnsey. Throughout this episode, Roland outlines where builders struggle today when it comes to contracts and sales, and shares his insights on the tactics profitable builders use to sign contracts 12 months in advance.

Inside episode 84 you will discover

  • How to customise pitches based on prospects' needs and create urgency to close future agreements
  • How to identify ideal buying personas and understand customer preferences in contracts
  • Effective sales and marketing tactics in the construction industry today
  • Trends in the building space
  • And much, much more.

key moments

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium

  • 1:43About Roland and what his company specialises in
  • 4:02 Where builders struggle when it comes to contracts and sales
  • 14:15 What customers are looking for in contracts
  • 17:31 Discovering the character of your clients
  • 24:19 What type of buying persona or avatar you should look for
  • 30:38 Sales and marketing tactics that are working in the industry
  • 34:35 Common blind spots builders have in their agreements

Heading

key moments

  • 1:43About Roland and what his company specialises in
  • 4:02 Where builders struggle when it comes to contracts and sales
  • 14:15 What customers are looking for in contracts
  • 17:31 Discovering the character of your clients
  • 24:19 What type of buying persona or avatar you should look for
  • 30:38 Sales and marketing tactics that are working in the industry
  • 34:35 Common blind spots builders have in their agreements

Heading

Roland became a licensed Realtor in 1984 and started working for his first homebuilder in 1987. He has successfully sold homes for numerous builders ever since as both a salesperson, selling Sales Manager and Director of Sales, and is personally responsible for almost one billion dollars’ worth of new home sales. Roland formed his own training company New Home Sales Plus, a few years ago and has very quickly gained a loyal following of clients all over North America.

“A specialised podcast made just for the owners of custom home building companies. Extraordinary guests, valuable content and  amazing stories from other builders.”

Cheri K

5-star review on Apple Podcasts

We Think You’d Also Like These

episode

142

Budgeting For Marketing With Bosco Anthony

July 12, 2024

LISTEN NOW

episode

141

Better Communication With Ron Nussbaum

July 5, 2024

LISTEN NOW

episode

140

The APB Retreat Recap With Andy Skarda

June 28, 2024

LISTEN NOW

Trusted by Hundreds of Builders Worldwide