PROFESSIONAL BUILDER SECRETS PODCAST

Episode 84: How To Sign Contracts 12 Months In Advance With Roland Nairnsey

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If you're going to negotiate, you need to create a win-win situation where you get a sale and protect profits.

Professional Builders Secrets brings you an exclusive episode with new home sales coach and founder of New Home Sales Plus, Roland Nairnsey. Throughout this episode, Roland outlines where builders struggle today when it comes to contracts and sales, and shares his insights on the tactics profitable builders use to sign contracts 12 months in advance.

Inside episode 84 you will discover

How to customise pitches based on prospects' needs and create urgency to close future agreements
How to identify ideal buying personas and understand customer preferences in contracts
Effective sales and marketing tactics in the construction industry today
Trends in the building space
And much, much more.

key moments

1:43About Roland and what his company specialises in
4:02 Where builders struggle when it comes to contracts and sales
14:15 What customers are looking for in contracts
17:31 Discovering the character of your clients
24:19 What type of buying persona or avatar you should look for
30:38 Sales and marketing tactics that are working in the industry
34:35 Common blind spots builders have in their agreements

key moments

1:43About Roland and what his company specialises in
4:02 Where builders struggle when it comes to contracts and sales
14:15 What customers are looking for in contracts
17:31 Discovering the character of your clients
24:19 What type of buying persona or avatar you should look for
30:38 Sales and marketing tactics that are working in the industry
34:35 Common blind spots builders have in their agreements

Roland became a licensed Realtor in 1984 and started working for his first homebuilder in 1987. He has successfully sold homes for numerous builders ever since as both a salesperson, selling Sales Manager and Director of Sales, and is personally responsible for almost one billion dollars’ worth of new home sales. Roland formed his own training company New Home Sales Plus, a few years ago and has very quickly gained a loyal following of clients all over North America.

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Roland

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