PROFESSIONAL BUILDER SECRETS PODCAST

Episode 147: Getting High Quality Leads With Cameron Upton

money is one part of it, but for most people, it's about the convenience, the quality of workmanship, the trustworthiness, the ease of communication, all of those are things people would be happy to pay a bit more for, within reason.

Professional Builders Secrets brings you an exclusive episode with Cameron Upton, Founder of Contractor Scale. In this episode, Cameron dives deep into the intricacies of generating high-quality leads for residential builders, shares his journey from engineering to marketing and his experience in optimising lead generation strategies specifically catered for builders.

Inside episode 147 you will discover

  • The challenges builders face in generating quality leads
  • The key components of an effective marketing strategy for residential builders
  • The importance of aligning marketing strategies with business stages and cash flow
  • How to identify and target the ideal customer profile
  • Effective ways to qualify leads and avoid wasting time on low-quality inquiries
  • And much, much more.

This episodes mentions:

key moments

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  • 1:18 The importance of generating quality leads
  • 3:58 The role of marketing strategy in lead generation
  • 7:10 The challenge of geographical restrictions in advertising
  • 11:01 Balancing client preferences and business needs
  • 25:40 Understanding the costs and conversion rates of leads

Heading

key moments

  • 1:18 The importance of generating quality leads
  • 3:58 The role of marketing strategy in lead generation
  • 7:10 The challenge of geographical restrictions in advertising
  • 11:01 Balancing client preferences and business needs
  • 25:40 Understanding the costs and conversion rates of leads

Heading

Apparatus Contractor Services

This episode is proudly sponsored by Apparatus Contractor Services

Cameron Upton is the founder of Contractor Scale. His journey through website development, Google Ads, and hands-on leadership shaped his adaptive and innovative approach. Cameron’s deep understanding of the construction industry, gained from years as a project manager and estimator, combined with his experience teaching marketing to thousands of home builders and remodelers, equips him to guide businesses in scaling and achieving success.

“A specialised podcast made just for the owners of custom home building companies. Extraordinary guests, valuable content and  amazing stories from other builders.”

Cheri K

5-star review on Apple Podcasts

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