PROFESSIONAL BUILDER SECRETS PODCAST

Episode 137: Marketing Your Strengths With James & Alice Pilcher

we want to make architecture more accessible, there's a perception that it's quite an elitist service, but that shouldn't be the case.

Professional Builders Secrets brings you an exclusive episode with James and Alice Pilcher from MILEHAM. Throughout this episode, they share their unique journey from architecture to building, delve into the synergy between these two professions and how marketing this strength builds trust with their clients and enhances the service they provide.

Inside episode 136 you will discover

  • That architects aren’t as intimidating as you first thought
  • How being both an architect and builder gives a competitive advantage
  • The importance of aligning client budgets with design aspirations
  • Strategies MILEHAM use to ensure their projects meet client expectations
  • And much, much more.

Notable mentions:

key moments

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  • 1:38 What inspired James to become an architect and later a builder
  • 5:56 The competitive advantage of being both an architect and a builder
  • 10:20 How architectural services integrated with building services help meet client expectations and budget requirements
  • 15:17 The importance of streamlining architectural drawings
  • 20:58 The significance of their business's big hairy audacious goal (BHAG)
  • 36:54 How AI tools can create content that enhances client education and engagement

Heading

key moments

  • 1:38 What inspired James to become an architect and later a builder
  • 5:56 The competitive advantage of being both an architect and a builder
  • 10:20 How architectural services integrated with building services help meet client expectations and budget requirements
  • 15:17 The importance of streamlining architectural drawings
  • 20:58 The significance of their business's big hairy audacious goal (BHAG)
  • 36:54 How AI tools can create content that enhances client education and engagement

Heading

Smarter Content That Sells

This episode is proudly sponsored by Smarter Content That Sells

James oversees every project at MILEHAM, drawing on his incredibly rare skill set as both a Registered Architect and Licensed Builder, to ensure his client’s designs stay within their build budget, and that all builds are delivered with the upmost care, quality and precision. He brings with him over 20 years experience in the industry spanning architecture, construction and property development. 

After 20+ years working in financial services and tourism marketing on both agency and client side, Alice took the leap into the architecture and construction industry in 2022, joining MILEHAM to launch and head up its Operations and Marketing division. To this she brings strong experience and success in business and marketing strategy and development, aligned with a passionate drive to build exceptional customer experiences. 

“A specialised podcast made just for the owners of custom home building companies. Extraordinary guests, valuable content and  amazing stories from other builders.”

Cheri K

5-star review on Apple Podcasts

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