PROFESSIONAL BUILDER SECRETS PODCAST

Episode 11: The New Marketing Process For Builders With Russ, Sky and Andy

In marketing, builders have to lead with value, not just promote their services. It’s about being a provider of information online, answering the questions of your prospects before they ask them.

In this episode of the Professional Builders Secrets podcast, our host, Bosco Anthony is joined by Co-founders of the Association of Professional Builders Russ Stephens and Sky Stephens, along with APB’s Head Coach, Andy Skarda. Throughout this episode, the trio reveal the new marketing process for builders.

key moments

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  • 1:07 How has construction marketing evolved?
  • 4:42 Why you should be giving away your most valuable information.
  • 6:50 Why builders need to become storytellers.
  • 15:24 Marketing metrics you should NOT be monitoring.
  • 17:03 Why builders need to adapt to the new age of marketing.
  • 23:37 Why old school advertising doesn’t work anymore.
  • 25:52 How marketing will impact a building company.
  • 33:07 How to start creating content for your marketing.
  • 35:27 How to stand out in your marketing.
  • 41:07 Marketing trends that actually work.
  • 44:48 What successful marketing looks like.
  • 48:19 What builders MUST avoid to ensure their marketing succeeds.

Heading

key moments

  • 1:07 How has construction marketing evolved?
  • 4:42 Why you should be giving away your most valuable information.
  • 6:50 Why builders need to become storytellers.
  • 15:24 Marketing metrics you should NOT be monitoring.
  • 17:03 Why builders need to adapt to the new age of marketing.
  • 23:37 Why old school advertising doesn’t work anymore.
  • 25:52 How marketing will impact a building company.
  • 33:07 How to start creating content for your marketing.
  • 35:27 How to stand out in your marketing.
  • 41:07 Marketing trends that actually work.
  • 44:48 What successful marketing looks like.
  • 48:19 What builders MUST avoid to ensure their marketing succeeds.

Heading

Russ Stephens is a Co-founder of the Association of Professional Builders, a business coaching company dedicated to improving the residential construction industry for both builders and consumers. Russ is a data analysis expert who has introduced data-driven decision making to the residential construction industry. Russ is also a proud member of the Forbes Business Development Council.

Sky Kolade is a Co-founder of the Association of Professional Builders, a business coaching company dedicated to improving the residential construction industry for both builders and consumers. Sky is a proud member of The National Association of Women in Construction and she was also recognised as one of 2023’s Top 100 Women.

Andy Skarda has owned and led businesses in South Africa, the United States, South-East Asia, and for the last decade, Australia. With 30+ years of business experience, Andy heads up the coaching team at the Association of Professional Builders (APB), helping business owners in the building industry identify and implement the skills and systems they need to be successful, without needing to go back to school or more importantly, without going bust.

“A specialised podcast made just for the owners of custom home building companies. Extraordinary guests, valuable content and  amazing stories from other builders.”

Cheri K

5-star review on Apple Podcasts

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