PROFESSIONAL BUILDER SECRETS PODCAST

Episode 133: The Pricing Masterclass With Richard Armstrong

There's a real asymmetry in terms of the amount of information that the builder has vs what the client has, and so the clients are scared. And it's up to the builder to help the client understand what makes them different.

Professional Builders Secrets brings you an exclusive episode with Richard Armstrong from Procalc. In this episode, Richard dives deep into the nuances of construction pricing, sharing insights from his extensive experience in the industry and the innovative solutions Procalc offers. 

Inside episode 133 you will discover

  • The limitations and risks of traditional pricing methods.
  • How technology can simplify and improve accuracy in construction estimating
  • The importance of a reliable cost validation tool in early client interactions
  • Strategies for managing client expectations and improving communication about costs
  • And much, much more.

Notable mentions:
Pricing 4 Profit Members Training
Professional Builders Secrets To Increasing Margins

ProCalc's Website

key moments

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium

  • 1:27 Introduction to Procalc and its purpose
  • 6:41 How Procalc offers pricing range for early client interactions
  • 16:29 The impact of pricing inaccuracies on builders' businesses and personal lives
  • 24:09 Building trust with clients through initial small projects
  • 32:02 Benefits of Procalc's market reflective pricing accuracy
  • 34:19 How builders can charge for their expertise like professionals in other fields

Heading

key moments

  • 1:27 Introduction to Procalc and its purpose
  • 6:41 How Procalc offers pricing range for early client interactions
  • 16:29 The impact of pricing inaccuracies on builders' businesses and personal lives
  • 24:09 Building trust with clients through initial small projects
  • 32:02 Benefits of Procalc's market reflective pricing accuracy
  • 34:19 How builders can charge for their expertise like professionals in other fields

Heading

ProCalc APB Rewards Partner

APB Members can receive a 6.4% rebate on their ProCalc fees when they register their interest here first.

Richard is the founding director at ProCalc, the builder's price guide. ProCalc informs opportunities for architects, designers, builders, developers and their clients. Drawing from real builders' pricing, Richard developed ProCalc into an online tool for professionals that delivers faster and more reliable price guides to support you through early concept design & feasibility.

“A specialised podcast made just for the owners of custom home building companies. Extraordinary guests, valuable content and  amazing stories from other builders.”

Cheri K

5-star review on Apple Podcasts

We Think You’d Also Like These

episode

135

Leveraging Partnerships With Adrian Ramsay

May 24, 2024

LISTEN NOW

episode

134

How To Focus With Russ, Dani and Andy

May 17, 2024

LISTEN NOW

episode

133

The Pricing Masterclass With Richard Armstrong

May 10, 2024

LISTEN NOW

Trusted by Hundreds of Builders Worldwide