PROFESSIONAL BUILDER SECRETS PODCAST

Episode 133: The Pricing Masterclass With Richard Armstrong

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There's a real asymmetry in terms of the amount of information that the builder has vs what the client has, and so the clients are scared. And it's up to the builder to help the client understand what makes them different.

Professional Builders Secrets brings you an exclusive episode with Richard Armstrong from Procalc. In this episode, Richard dives deep into the nuances of construction pricing, sharing insights from his extensive experience in the industry and the innovative solutions Procalc offers.

Inside episode 133 you will discover

The limitations and risks of traditional pricing methods.
How technology can simplify and improve accuracy in construction estimating
The importance of a reliable cost validation tool in early client interactions
Strategies for managing client expectations and improving communication about costs
And much, much more.

Notable mentions:
Pricing 4 Profit Members Training
Professional Builders Secrets To Increasing Margins‍‍

ProCalc's Website

key moments

1:27 Introduction to Procalc and its purpose
6:41 How Procalc offers pricing range for early client interactions
16:29 The impact of pricing inaccuracies on builders' businesses and personal lives
24:09 Building trust with clients through initial small projects
32:02 Benefits of Procalc's market reflective pricing accuracy
34:19 How builders can charge for their expertise like professionals in other fields

key moments

1:27 Introduction to Procalc and its purpose
6:41 How Procalc offers pricing range for early client interactions
16:29 The impact of pricing inaccuracies on builders' businesses and personal lives
24:09 Building trust with clients through initial small projects
32:02 Benefits of Procalc's market reflective pricing accuracy
34:19 How builders can charge for their expertise like professionals in other fields

ProCalc APB Rewards Partner

APB Members can receive a 6.4% rebate on their ProCalc fees when they register their interest here first.

Lean More

Richard is the founding director at ProCalc, the builder's price guide. ProCalc informs opportunities for architects, designers, builders, developers and their clients. Drawing from real builders' pricing, Richard developed ProCalc into an online tool for professionals that delivers faster and more reliable price guides to support you through early concept design & feasibility.

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Richard

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